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Mobile Gaming Growth Strategies

1. Quantitative approach before creative.
Games are a creative and recreational outlet for most players. Most people play for a chance to suspend reality and enjoy experiences they would not otherwise have time for. Many game companies start the development process with a creative approach in mind. If they want to create games that generate value, however, they would do better to start with a quantitative approach.

The challenge is assessing whether or not the investment in development will result in the expected financial outcomes. Nikolayev explains how to engage with this problem. “This is a quantity-driven business where each engine allows us to quickly release new titles while minimizing additional development work for each game,” he says. “The main challenge here is building an install base for each game that is sufficiently large so as to monetize the product via advertising.”

2. Create fast, iterate often.
Another way to accelerate growth is by developing games quickly and making constant improvements. Nikolayev says that Tapinator has worked to develop two key categories of games — full-features and rapid-launch. Full-feature games are titles that keep people engaged with longer form content, while rapid-launch games tend to entice users by capitalizing on current trends.

With the ability to make upgrades and additions over time, developers can deliver a simple gaming experience and improve it with time. This is not to say that you should develop a substandard game and improve it as you go. Everything has to start at a high quality. Otherwise, you risk upsetting users. Developing methods for creating games fast, however, helps maintain your competitive advantage.

3. Create an ecosystem of apps for marketing.
While some games start as singular successes, it is much more common for games to succeed as a part of a larger collection or franchise. Examples like PokemonGo are a rarity, and it is important to note that most one-off hits come from existing entertainment franchises. To ensure the success of a game, it is best to develop and release a series of similar titles under the same developer. In doing so, anytime a player enjoys one of your games, there is another waiting for them to try.

“For rapid-launch games, the calculation is much simpler,” Nikolayev says. “We do not utilize paid marketing here and rely exclusively on our own cross-promotion network.” Brands looking to expand offerings in 2017 would benefit from a similar strategy.

Whether you are a developer, marketer, gaming entrepreneur or something in between, these strategies will help you launch more successful brands in 2017. Focus on your audience, their unique needs and what kind of games will keep them engaged. Develop games with their revenue potential in mind, and you are more likely to create sustainable titles that deliver value in the long term. Always consider to how your existing users can inform the development process to ensure future games are just as successful.

Tips to Building Your First Mobile App

Step 1: Get an idea or a problem. If you already have an app idea, move onto step two. If not, read on. Want to build an app but don’t have an app idea? What you really need are problems, and they’re everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Step 2: Identify the need. Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you’re trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Step 3: Lay out the flow and features. Validation of your app idea means that you’ve got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Step 4: Remove non-core features. From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Step 5: Put design first. I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: “Design is a way of making technology useful.” So look for a developer who puts design (user experience and graphics) first.

Step 6: Hire a designer/developer. Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Step 7: Create developer accounts. You must register for a developer account with the respective app stores to be able to sell your app through their platform. Google’s Android charges $25 a year and Apple charges $99 annually. You have the option of registering as an individual or as a company, if you already have one formed.

Step 8: Integrate analytics. Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Step 9: Get feedback quickly and improvise. Once your app goes live on the app store, the first set of customers’ usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

Step 10: Introduce features. You built version one with limited features and only the core offering. Now is the time to evaluate and introduce the remaining features that were left out in the initial version. You will know through analytics and feedback whether the features are relevant anymore.

These steps are not sacrosanct, but rather a guideline to building your app in the most effective manner based on my experience. Once you’re ready to start, you must also know that building a mobile app is the easiest part. Getting customers is where the challenge lies.

Know How Headphones Work

Essentially, headphones are a pair of transducers that receive electrical signals from some sort of media player or receiver. The headphone’s speakers convert these signals to sound waves that your ears can then hear. Based on this description, you may immediately think of how telephones and radios function. And indeed, headphones preceded both of these inventions.

There are four basic types of headphones: circumaural, supra-aural, earbuds/earphones, and canalphones. The differences between them are mostly visible – they vary in size and style. A lot of people these days are concerned only on the looks and style of the heaphone…I feel thats a bad thing. You should be more concerned about the quality and durability of the headphones you are purchasing, rather than worry how you are going to look with them on your head. Would you rather have a great listening experience that will last a long time, or would you rather look better and have a bad listening experience?

However, studies have shown that using headphones at a high volume level can lead to temporary or permanent hearing damage. Companies have responded to this danger, promoting safer products. Some people believe closed-air headphones, which are sealed, are actually better for hearing than open-air headphones, which allow outside interference. This is because people are then less tempted to turn up the volume because the sound quality is so good already.

When looking for a new set of headphones, you can visit your local retailer or shop online. Wireless headphones are a popular trend and they allow users to roam about while listening to music or other audio, rather than having to sit stationary next to their MP3 player or computer. Whatever your needs or budget, you’re sure to find the right headphones for you.


About Internet of Things

The Internet of Things is a computing idea that belongs to a prospect where everyday physical objects will be associated with the Internet and be able to recognize themselves to other devices. The phrase is exactly acknowledged with Radioactive-Frequency Association as the system of transmission of messages, yet though it also may incorporate other sensor technologies, wireless technologies or QR codes.

It is necessary because a thing that can symbolize itself digitally changes into something superior to the thing by itself. The thing no longer links to you but is linked to objects in the background and database information. When various objects act in unity, they are recognized as having “ambient intelligence.”

Connected Security systems, cars, electronic appliances, speaker systems, vending machines, thermostats, commercial surroundings, alarm clocks, lights in the household and much more are examples of things or objects that fall within the wide variety of Internet of Things.

Within the extent of the IOT, there are further 11 billion devices that are presently correlated to the Internet, and researchers predict that by 2025 there will be 27 times further related things than people.

Irrespective of where you stand in your Internet of Things application development excursion, we can assist you to comprehend the benefits of a robustly associated with the ecosystem.

Convert your business utilizing our expertise in digital technologies and integration to design, deploy and operate your connected ecosystem.

Decrease the chance and risk of adopting with a digital transformation policy engagement.

Quickly validate your Internet of Things project and possible business value with our proof-of-concept approach.

Speed up the conversion from plans with our innovative workshops.

Simultaneously, IOT rises noteworthy challenges that could be an obstacle of comprehending its probable profits. Attention captivating headlines about the investigation fears, hacking of Internet-linked devices, and confidentiality suspicions by this time have identified community’s attention. Technical encounters continue, and innovative policy, authorized, and development challenges are arising.

The phrase Internet of Things commonly leads to the situations where network connectivity and computing capability brings objects into its field as well. Devices and normal objects that are usually not considered computers, as it authorizes these devices to create, interchange and utilize data with negligible human responsibility. However, there is no universal definition of Internet of Things.

Predictions for the influence of I-ntnet of Things on the Internet and economy are exceptional, with some anticipating more than 101 billion associated Internet of Things devices and a universal commercial influence of more than $10 trillion by 2025.

Some Facts about Sony Playstations

A play station is a type of video game machine which was first produced by Sony in the 1990’s. Since the development of the first play station machine, there has been several other to follow which include pocket play station, play station 2, portable play station and play station 3.

The concept of a play station dates back to the late 1980’s. Developers of Nintendo were trying to invent a video game machine that would play CD’s, but were unsuccessful. When they heard that people at Sony were developing a machine used for this, they contacted them and began to work together. Once the final version was finished and released in 1994, it became immensely popular around the world and created what was called the “play station generation”. Some popular titles of play station games include Tomb Raider, Resident Evil, Tekken, Wipeout, Crash Bandicoot, Silent Hill and Metal Gear Solid.

Play Station is very popular among young children and teenagers. Some people speculate that there are ill effects associated with it, including attention deficit disorder and an under developed imagination. If you’re child has an interest in Play Station, or other such video game devises, there is no need to not allow them to play with them at all, but you should try to monitor their use so that they are not using it all of the time. Many of the video games coming out are highly violent, which can lead to a desensitization to violence, especially when these types of games are played at a young age. All games have an age rating which are EC; for early childhood, E for everyone, M for mature, E10+ for everyone older than ten, T for teen, A for adults only and RP for rating pending; which means they have not yet been given a rating. Before buying or renting games for you’re child, you should check the rating to make sure it is age appropriate. You should also remember that encouraging you’re child to be physically active when they are young is of paramount importance in their development. When children are physically fit, they grow up to the physically active adults which is very important, especially in today’s society of fast food and sky rocketing obesity rates.

If you’re child does not express and interest in physical activity, and has become increasingly adamant about playing video games, try compromising with him or her. Perhaps you could tell them that if they go to their swimming lesson, they will be allowed to play video games afterwards. This may be harder to do for teenagers, especially since telling you’re teen not to do something will make them want to do it even more, but it might be easier to get you’re teen to become active if they are doing something that they think is cool or fun. Perhaps this could be skydiving, rock climbing or horseback riding.