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Monthly Archives: July 2017

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Why Mobile Apps Fail?

According to Statista, Google Play Store has around 2.2 million apps whereas Apple’s App Store has around 2 million apps. By year 2016, the number of app downloads will increase more than 211 billion and 254 billion by 2017.

Among all these apps, a surprising number of apps end up with poor reviews and improper ROI (Return on investment). Only 35% of mobile app engagements lasts less than a minute. If the user is unsatisfied, they straight away discards the app. It is becoming difficult to create and release a good mobile app that performs brilliantly in today’s competitive market.

Ever heard of Google Wave? Maybe not. Basically Google Wave was one of Google’s most hyped yet surprisingly least understood online communication tool. Though it seemed to be a great idea. Unfortunately Google Wave failed in spite of great marketing strategy.

Reasons why it failed :

  • Nobody knew what exactly it was.
  • The end product was not user friendly.
  • User expectations were not met.

In business apps development, the definition of success depends upon understanding customer’s decision making and discovery process.

Most common reasons why the apps fail :

# Unable To Understand Target Audience : Before commencing on a project proper research should be done regarding your potential audience. Create the app keeping in mind what the audience would like. If you are unable to focus on your target audience properly, your application will never reach the right destination and all your efforts will go vain.

# Improper App Designing : All devices/platforms operates in different styles and using different gestures. Remember that for a successful and well-designed app, good user interface and superb user experience is must. Apps should be designed as per the guidelines of respective OS (like Android, iOS, Windows etc) and there different versions (Kitkat, Marshmallow, iOS 9 etc). Otherwise, the app gets discarded quickly and fails miserably. For example, users get disappointed when an app runs on the iPhone but not on their iPad.

# Incompatible User Experience : What would you do if an app is slow or lagging a lot, taking long time to load or most features are paid (premium)? You will simply switch to some other app. Buttons should be placed at right areas, don’t enhance UI up to such an extent which makes the app complex. Proper attention should be given to platform-specific UI/UX practices. Ignoring these is a costly mistake.

# Poor App Marketing Strategy : A good mobile app marketing plays a pivotal role in taking your business to great heights. It doesn’t matter what type of business you are doing. Ask questions like is there a market for the type of app you are developing? Are you providing a unique experience by solving a certain problem? Is the idea defined well enough to work?. If you completely miss the marketing process then sorry to say your app will fail in a short time. You can make effective use of the social media tools, ask for reviews about what they would like to include in the application.

# No Unique Features : Uniqueness is what everyone loves. Keep a check on your competitors and bring new features gradually. This keeps alive the interest of the users and every new feature gets publicity by its own. Also, keep in mind that never launch too many features in bulk. It won’t make your app successful. Instead, it might confuse the app user and he will opt for some other app. So release the updates properly.

# Not Applying App Optimizing Techniques : Market is flooded with billions of apps. The abundance of apps is pleasing to the eyes of users but a tough challenge for the app’s marketer. App optimization is methodological approach and must be carried out carefully. Unoptimized apps are always at loss and there’s hardly any chance of them rising with the newer apps launching every minute.

# Excessive Battery Consumption : People simply hate those mobile apps which consume a lot of battery. Such apps are really frustrating and are quickly uninstalled from mobile devices. The developers of mobile apps should keep a check on the application code, make the code as efficient as possible so that the app runs leaner.

# Memory Usage & Performance Issues : Mobile app is a whole new world. All the code involved in mobile app development must be well-optimized otherwise it will lead to slow, clunky and negative user experience. Performance expectations are always at extreme level. If an app doesn’t respond quickly to user interactions it will be dead on arrival.

# Improper App Testing Approach : One of the most vital protocols that is often overlooked is application testing prior, during and after launch. If an app isn’t tested properly, it will be having bugs that impact user experience and is prone to crash. A single crash can lead to low user adoption and negative reviews regarding your brand. App should be tested before shipping so as to ensure there are no major issues.

# Budget Matters : Creating an app costs around few thousand dollars to hundreds of thousands. You need 100% of capital to start your business. Otherwise, sooner or later you will run out of money. It’s always recommended going in with a budget or price range. You need to know your limitations and keep it within these to create a successful mobile app.

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iPod History

Digital players were being created in the late 1990s and early next century. While millions of people discovered the joy of mp3 each year, many had realized that it was not possible to carry around hard drive containing music. Rio and Creative created the first mp3 players and they began to realize the real capabilities of a personal digital music player. The storage capacity of the first mp3 players was 32 MB and 64 MB. Additionally, the device looked more like a Sony Walkman because of the user interface. However, Tony Fadell was the man who saw the real potential of personal digital music players.

Much of the existing mp3 players relied on expensive compact flash style storage at the time and Fadell realized that the new quarter sized hard drives having 5 GB storage could be utilized for offering an entire library of music the consumer.

With the arrival of Napster and legal processes, Fadell visualized that his new player would easily link to the internet with a media service where customers could easily and legally purchase new music and download them to the player. With this idea, he met media and electronic companies in 2000 for selling it. He contacted RealNetworks which was one of the leaders of online media. Unfortunately, RealNetworks drew back at the idea finding it difficult because the media they were selling was successful. Fadell also contacted Phillips and again was turned down.

Tony Fadell finally approached Apple and they got excited about Tony Fadell’s idea regarding a personal digital music player. Apple gave Tony Fadell the green light to start on his project in early 2001 and also gave him a team of nearly 30 people and a one year deadline to create the player.

Despite the green signal, Tony Fadell still didn’t had confidence in Apple that they would want to create and develop a player. So he decided to look for other companies that had already created a player. He found a company called PortalPlayer that had alreadt made a player but was not launched. Their player was not very up-to-date and had poor features.

Fadell and PortalPlayer put together the hardware for the new iPod in a time of 8 months while Apple the interface and the scroll wheel. This product was ready for launch in October 2001.

The original iPod was release for sale on 23rd October 2001. The second generation iPod saw a few major changes but nothing revolutionary to the already successful first generation iPod. The third generation iPod was a complete redesign of the product. It helped propel sales of the iPod into the stratosphere. With the success of the iPod in full momentum, the fourth generation iPod was released in 2004. It had additional features and the styling was refurbished with a slimmer case. The later classic iPods including the 5th generation and 6th generation mainly stayed the same with little changes in hardware and firmware.

Other range of iPods are the iPod Mini released in 2004 to wide acclaim, the iPod Nano which were smaller size iPods, 2G iPod Nano which was released in September of 2006 came in several colors, 3G iPod Nano which was redesigned to give it a more bulky look, 4G iPod Nano which was a return to its original form with slight changes, and iPod Shuffle released in September 2006.

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Clean LCD Screens Tips

Once you see your favorite LCD screen picking up a bit of dust, you immediately grab a tissue or paper towel and some water to clean it. DON’T! Or you will made a big mistake and you could possibly even do permanent damage to your delicate LCD screen.

LCD screens are not like ordinary monitor screens. LCD screens are NOT GLASS, rather they are made up of a soft film that can easily be damaged by harsh paper towels and the chloride and other chemicals in ordinary tap water. These screens are very delicate, they must be handled with care and very, very gently.

You must proceed with caution if you want to keep all your LCD screens in perfect mint condition. This is one case where a little knowledge could save you a whole lot of trouble and disappointment.

The history of Liquid Crystal Displays (LCDs) goes back over a hundred years. It was first mentioned by Otto Lehmann in 1904. The first operational LCD was made by RCA in 1968. Each display is made up of countless pixels, with light being filtered through them in a controlled manner. Thin-Film Transistor (TFT) is a form of LCDs which uses an active matrix to improve image quality. LCD technology has found its way into countless displays in laptops, PDAs, and high definition TVs. (Source – wikipedia.org)

* LCD Screen Cleaning Tips *

Most experts suggest you can use a cleaning solution of 50% distilled water and 50% isopropyl (rubbing alcohol). You should use a soft cloth such as an old cotton T-shirt or handkerchief. Don’t use paper towels, tissues, or ordinary dish cloths, as harsh cloths may damage the soft surface of an LCD screen.

Shut down any devices before cleaning them. Inspect the screen very carefully to take note of any special areas that have to be cleaned. Don’t spray any cleaning solution directly onto the screen but rather dampen your large cleaning cloth with your solution and apply very gentle pressure, cleaning the display in a circular motion.

Don’t apply any hard pressure or touch the screen with your fingertips. It has been suggested you think of the screen as a smooth baby’s bottom and give it the same kind of care as you would give an enfant’s delicate skin.

Make sure you let the screen thoroughly dry before turning your device back on. You should now have a perfectly cleaned screen ready for your full viewing enjoyment once again.

Word of Caution – you should always check your owner’s manual or the manufacturer for the recommended cleaning method for your particular LCD TV or Laptop Screen.

You should also note, commercial LCD cleaning kits are very inexpensive. These cleaning kits will have everything your need to clean your LCD screen. Most will have a Microfiber Cloth or Chamois that are excellent for picking up dust and removing fingerprints and smudges. A can of Compressed Air is also handy for removing dust from your screen and from those hard to reach places.

There are also stronger cleaning solutions to remove ink markings just in case your small child has confused your expensive laptop for an itch-a-sketch toy and created a modern masterpiece. Ouch!

Some commercial cleaning formulas may contain the same mixture as the home-made one mentioned above, but newer cleaning solutions are alcohol and ammonia-free. Some have an anti-static coating that will help reduce the build up of dust particles. It would probably be wise to pick up one of these cleaning kits if you own a lot of LCD screens. You can also purchase single wipes and cleaners for traveling.

What ever route you take, or cleaning formula you use, just remember to treat all your LCD screens with a whole lot of respect. Be gentle, be careful and be diligent. Make sure you clean all your LCD screens when the need arises. That way you will go on enjoying all your perfect pristine LCD screens for years to come.